Industry engagement

Off duty

Employers can not tell drivers how to live their life; on the other hand, it is understood by both drivers and their employers that what happens in our life outside work can affect our work. To convey this in an educational DVD without it coming across as patronising or boring was a challenge.

Lucid’s solution was to involve the real experts – drivers and driver managers – from the very first step, and included them as part of the cross-industry editorial team from day one.

Paul Williams, on the team, and Driver Training & Development Manager for Virgin Trains, highlighted the driver-centric nature of the DVD: “Made by professional drivers for professional drivers; received well by all.”


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