API provides the marketing and advertising industry with photographs and video of events and outdoor campaigns. The service allows clients to assess the quality and success of a campaign or event through online access to images.
Lucid designed and developed the online application which is API’s key business tool. The main components of the system are:
- Secure client accounts for viewing, downloading and emailing campaign images
- Facility for photographers to upload images
- Administration functionality to fully manage the client accounts and image database in-house by non-technical users