Lucid has been awarded a two year contract by the Rail Safety and Standards Board (RSSB) for the review and ongoing development of the Community Safety Communications campaign.
The campaign uses the ‘Track Off’ brand and has the trackoff.org website at its core. It aims to raise public awareness, especially among young people, about the dangers and consequences of railway crime.
Part of Lucid’s remit is to review available resources and develop new materials as required. The resources are aimed at teachers to help deliver railway safety education, and are provided for free. We will also be redeveloping the website, with the new site launching in September of this year.
Lucid was selected for the campaign due to our ability to combine technical expertise with creative flair and strong project management.