Track Safety Christmas Campaign

Track Safety Christmas CampaignEach Christmas, the railway closes for Christmas Day and Boxing Day. While the trains stop running, thousands of dedicated railway staff forego their Christmas dinners to improve and rebuild Britain’s railway infrastructure.

Lucid created an animated Christmas greeting for the website to acknowledge their efforts and wish everyone safe working.

The animation, together with a new interactive quiz, helped to drive up the site’s usage to a new record – which we promptly broke again in January 2006.