Three Reasons You Shouldn’t Use Video For Your Worksite Safety Induction…

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Using a video for your worksite safety induction might appear the perfect solution – it’s visually engaging, straightforward to operate and comes in one neat package – what’s not to love?  Well, quite a lot actually… here’s three reasons we think you should avoid using a video as your worksite induction.

1/ A video isn’t easy to update…

It’s critical your worksite safety induction presents the worksite as it currently looks – there’s no point sharing detailed information about the worksite as it was five years ago.  Yet this is probably the biggest flaw with video – as soon as it’s made – it starts to become out of date.

Worksites change all the time.  There are the big changes, for example, a change of layout or an extension to a depot.  Then there are the smaller changes, a new poster, a gradual build-up of waste materials, a new coffee machine – the minor things no one really notices.  But big or small, all changes contribute to a gradually evolving visual environment which can start to look very different over time.

Creating a professional video – along with a presenter – tends to be a one-off financial hit.  You might spend around 15-20K shooting it – and create a polished induction – but then can’t update it because even the littlest change would involve getting everyone back on site to film again at a high cost.

However, you need to be confident that new visitors entering your site know how to safely navigate their way around – and if the induction is visually out of date – visitors will be digesting incorrect information which could impact on safety.

2/ Video content isn’t layered

Unlike online content, a video can’t be ‘information layered’ – you can’t adjust the content depending on the viewer.  For example, a visitor just wanting to see the welfare facilities won’t need to understand the detailed procedure for clocking in and out of the main worksite.  Sharing that video content would only waste time and possibly cause them to ‘switch off’ altogether.  In contrast, a new employee must see the whole site.  Ideally inductions would be able to adjust the level of content according to the visitor – but with video this just isn’t an option.

An online worksite induction created using different media – imagery, video clips, text – can layer the information and only deliver the layer which suits the viewer.  Increasing both induction efficiency and engagement.

3/ Video is all one-way traffic

When was the last time a video asked you to enter your details?!  Probably never – because it’s not possible for a video to capture data – it can only present information – not collect it.  In contrast, an online worksite induction can present information and capture it in equal measure – furnishing the viewer with worksite knowledge and the induction administrator with critical visitor information.

So, should we be using video for worksite inductions at all?

Yes – but treat it like a media asset, such as an illustration, schematic or image etc.  Use parts of the video and insert them into your induction – but at all costs avoid using one complete video as your entire induction programme – otherwise you’ll watch it ageing almost as soon as it’s created!

SiteSentinel for Arriva

SiteSentinel for Arriva

Arriva Rail London have implemented SiteSentinel at their Chingford depot.

Arriva Rail London, part of the Arriva Group, operate the London Overground network on behalf of Transport for London. The network operates 1473 services using 96 trains on six routes.

The SiteSentinel platform provides an online induction, test and administration interface. The system is designed to consistently deliver relevant, high-quality information using text, photos, video and illustrations. SiteSentinel provides an audit trail of site inductions for staff, visitors, and contractors.

2018 a Bumper Year for SiteSentinel

2018 saw continued growth for our SiteSentinel induction platform: we delivered 20270 safety inductions across work sites in the UK.

The system enjoyed 99.9% uptime and there were no reported performance issues. The number of sites increased, with the latest addition, Bombardier Derby, coming on stream in July.

The SiteSentinel platform provides an online induction, test and administration interface. The system is designed to consistently deliver relevant, high-quality information using text, photos, video and illustrations. SiteSentinel provides an audit trail of site inductions for staff, visitors, and contractors.


Related Projects

Online Toolkit to Improve Driver Behaviour

A car driver. Bright light effect

Lucid have been appointed by ERM to collaborate on a fascinating project to develop a driver behaviour change toolkit for Highways England. The toolkit will support the improvement of driver behaviours that impact on Highways England’s operations, road maintenance and workforce safety.

The early design work has already started with a plan to build, test and finalise the online toolkit by March 2019.  Lucid will conduct the website design and build, whilst ERM will provide the evidence-based content to populate the toolkit.

The online toolkit will provide users – primarily road safety professionals seeking to promote safe driving behaviour – with a suite of interventions they can apply to different undesirable behaviours, such as middle-lane hogging, rubber-necking, close following, speeding and mobile phone use.

Principal Consultant at Lucid, Paul Townsend said, “We are really pleased to be involved in such an important piece of work.  The tool will provide a widely accessible means of sharing information about driving behaviours and interventions for improvement which will help increase driving safety and improve operations for Highways England.”

  • Highways England operates, maintains and improves England’s motorways and major A roads.
  • Environmental Resources Management (ERM) is a leading global provider of environmental, health, safety, risk, social consulting services and sustainability related services.

Crossrail joins the SiteSentinel family

SSCrossrail

Crossrail is one of Europe’s largest construction projects. With tunnelling complete, the project is currently focussed on tunnel fit-out, upgrades to the existing rail infrastructure, and the completion of the Old Oak Common depot

The large depot will provide stabling and maintenance for the Crossrail fleet of Bombardier-built Class 345 Aventra units. The facility comprises a maintenance building with ‘swimming pool’ maintenance area, wheel lathe, bogie drop, welfare facilities and depot-control office. There is also a 33-road stabling area and separate wash plant.

The SiteSentinel induction platform provides an online briefing, test, and administration interface. The system is designed to consistently deliver relevant, high-quality information using text, photos, video and illustrations. SiteSentinel maintains an audit trail of all site inductions.


Related Projects