November 2004 – August 2006
Lucid managed the workforce communications programme for Track Safety Strategy Group (TSSG), a rail industry focus group on track worker safety.
We produced newsletters and videos that were published three times a year and used across the rail industry in the regular safety briefings. We provided TSSG with all the original content, media and artwork, and managed the group’s website on a weekly basis.
In the beginning of the three-year programme, we also redesigned the group’s visual identity, and redeveloped the website.
Network Rail took over the workforce communications when they brought track maintenance in-house in 2006.