Lucid has developed a visual identity for ARC Resource Solutions, a specialist recruitment consultancy.

The newly created company needed a high impact and professional-looking brand to help it stand out in a competitive market.  Lucid was selected to create an identity that would also reflect the enthusiasm of the founding directors.

Director Adrian Bowen said:“Lucid took the time to find out what it is we do and to understand our business. We were not simply looking for a design agency to create a brand that looked good, but a company that could advise us on the best visual identity to really represent our business and reflect what we do.”

“There is a real energy in our chosen branding.”