Lucid have been appointed by ERM to collaborate on a fascinating project to develop a driver behaviour change toolkit for Highways England. The toolkit will support the improvement of driver behaviours that impact on Highways England’s operations, road maintenance and workforce safety.
The early design work has already started with a plan to build, test and finalise the online toolkit by March 2019. Lucid will conduct the website design and build, whilst ERM will provide the evidence-based content to populate the toolkit.
The online toolkit will provide users – primarily road safety professionals seeking to promote safe driving behaviour – with a suite of interventions they can apply to different undesirable behaviours, such as middle-lane hogging, rubber-necking, close following, speeding and mobile phone use.
Principal Consultant at Lucid, Paul Townsend said, “We are really pleased to be involved in such an important piece of work. The tool will provide a widely accessible means of sharing information about driving behaviours and interventions for improvement which will help increase driving safety and improve operations for Highways England.”