Following a low-cost high-impact campaign, South Bucks District Council have refused the application to build Lynch Hill Enterprise Academy on Green Belt land.
The Save Our Green Belt campaign aimed to raise awareness of the issue and galvanise local opinion. Lucid developed a campaign strategy, defining key messages and low-cost communication channels. We developed a campaign logo and designed a provocative leaflet of which 4000 were distributed in the local area.
The campaign resulted in an over 1000 signature petition, several letters to local MPs and Councillors, and over 240 written objections to the planning application. The application to build the school in Farnham Lane was rejected on 11 different accounts. The school governors are now seeking an alternative site for development.