Lucid have developed the communications strategy, logo, and campaign leaflet for the South Bucks Save Our Green Belt campaign.

The primary objective of the campaign is to prevent the development of a secondary school on Green Belt land. The campaign aims to raise a level of concern whereby all local residents of Slough and South Bucks object to the development and take action against it.

Lucid identified the key messages of the campaign and from these developed the communications strategy. We designed the leaflet around the slogan ‘Don’t Take a Bite Out of Our Green Belt’.

Four thousand leaflets have been distributed in the area. They promote the Facebook group (over 200 members), petition (900 signatures), and encourage residents to write objection letters to their MP and to the council planning department.