Campaign Success

Following a low-cost high-impact campaign, South Bucks District Council have refused the application to build Lynch Hill Enterprise Academy on Green Belt land.

The Save Our Green Belt campaign aimed to raise awareness of the issue and galvanise local opinion. Lucid developed a campaign strategy, defining key messages and low-cost communication channels. We developed a campaign logo and designed a provocative leaflet of which 4000 were distributed in the local area.

The campaign resulted in an over 1000 signature petition, several letters to local MPs and Councillors, and over 240 written objections to the planning application. The application to build the school in Farnham Lane was rejected on 11 different accounts. The school governors are now seeking an alternative site for development.

Save Our Green Belt Campaign

GreenBeltNewsLucid have developed the communications strategy, logo, and campaign leaflet for the South Bucks Save Our Green Belt campaign.

The primary objective of the campaign is to prevent the development of a secondary school on Green Belt land. The campaign aims to raise a level of concern whereby all local residents of Slough and South Bucks object to the development and take action against it.

Lucid identified the key messages of the campaign and from these developed the communications strategy. We designed the leaflet around the slogan ‘Don’t Take a Bite Out of Our Green Belt’.

Four thousand leaflets have been distributed in the area. They promote the Facebook group (over 200 members), petition (900 signatures), and encourage residents to write objection letters to their MP and to the council planning department.

Network Rail Level Crossing Guidance

CrossingGuidanceLucid have designed and produced a multi-media guide for using level crossings safely: a web based Level Crossings Guidance product and supporting PDFs.

The improved guidance helps support Network Rail’s strategy to decrease level crossing risk by 33%. Network Rail have adopted a new approach to level crossing guidance as a result of research that shows users do not differentiate between different types of crossings. The new guidance informs users how to use crossings safely, understand the protection measures and how to interact with them. The guidance will be ‘badged’ by three groups: Network Rail, ORR and HRA.

Lucid developed the interactive guidance and supporting PDFs for four different types of user depending on their mode of transport (vehicle, foot, cyclist, horse). The guidance focuses on the perspective of the user and associated risks to deliver specific information for the safe use of level crossings.

Awards Entry for Thales

thalesLucid have been commissioned to design and manage Thales‘ entry into The National Rail Awards 2013. Thales will enter the Thales/Network Rail Intelligent Infrastructure Programme (IIP) into the award for innovation.

The French multinational company, Thales, design and build electrical systems, providing services for aerospace, defence, transportation and security markets. The IIP is a complex amalgam of technology, process development and cultural change which offers improved network availability and reduced train delays. Thales’ entry into the annual National Rail Awards is an excellent opportunity to raise the profile of the company and market their services.

Lucid will manage the submission process and craft the award entry. This will involve interviewing key members of the Thales team, as well as key customers from Network Rail. Identifying the key engineering contributions made to the IIP will enable Lucid to maximise Thales’ chance of winning an award.

Communications Consultancy for TM Project

NRLogoLucid has been commissioned to research and develop a communications strategy for Network Rail’s Traffic Management project.

Traffic Management is utilising new processes, new technology, and redesigned roles to produce a step-change in performance. The project will build upon the on-going investment in signalling infrastructure and the creation of regional operating centres.

Lucid will identify the key messages and stakeholder groups for the project. We will also address the specific requirement to provide current signallers with information about the likely nature of the future roles as they take shape.