Network Rail commissioned Lucid to design and deliver five video training modules on Electrical Control in the UK railway.
The training provides a broad introduction to the fundamentals of electricity supply, electric trains and how the system is managed. Lucid worked in tandem with Danny Barrett, a recognised industry expert in rail electrification.
Lucid provided educational design and video production services while retaining Danny as the core presenter. This approach allows for the crafting of professional training materials by ‘external eyes’ while retaining the deep knowledge and credibility of an industry expert.
Another site! Arriva Rail London have expanded their use of SiteSentinel. The latest location, Wembley Sidings, is located close to the iconic Wembley Stadium. The sidings provide train servicing facilities for ARL’s rolling stock.
Arriva Rail London, part of the Arriva Group, operate the London Overground network in partnership with Transport for London. The network delivers 190 million passenger journeys per year using 106 trains on seven routes.
SiteSentinel provides professional inductions for safer worksites. It provides an online induction, test, and administration interface. The system is designed to consistently deliver relevant, high-quality information using text, photos, video, and illustrations. SiteSentinel provides an audit trail of site inductions for staff, visitors, and contractors.
We’re thrilled to announce we’ve smashed our own monthly inductions record – delivering 2,145 online worksite inductions to rail personnel in the month of May 2021 – our highest ever monthly figure. Pre-COVID we delivered an average of 2,000 inductions per month in 2019 – indicating the rail industry is firmly back on track!
Founder of Lucid Communications, Paul Townsend said “We’re delighted to have beaten our own induction record. Not only is this fantastic news for Lucid, it’s also a heartening indicator that the rail industry itself, as well as all the subsidiary industries and individuals that support the sector, are picking themselves up after one of the toughest times we may ever see in our lifetime.”
The SiteSentinel platform provides an online induction, test and administration interface. The system is designed to consistently deliver relevant, up to date, high quality information using text, photos, video and illustrations.
SiteSentinel ensures an easily accessible audit trail of worksite safety inductions for all staff, visitors and contractors.
We are delighted to announce that we have been commissioned by both Bristol Temple Meads and Paddington train stations to implement SiteSentinel, our online worksite induction platform. SiteSentinel will train the wide variety of daily station visitors in what they need to know to stay safe and vigilant whilst on site.
Both Bristol and Paddington stations have a constant flow of visitors; from contractors completing repair and maintenance jobs to the army of ‘Here to Help’ volunteers who are present every single day to guide and support passengers. Currently contractors complete an on site paper based induction whilst volunteers are provided with a briefing pack.
Implementing SiteSentinel at both Bristol and Paddington will mean that all station visitors will receive their induction using the same online induction platform, which can be completed at a time and location convenient to them. SiteSentinel will also direct different induction content to different visitors, meaning each individual user will only see the information that is relevant to their visit at the station.
Both stations have chosen SiteSentinel to streamline their induction process following its hugely successful roll out at Reading station, which remains the biggest SiteSentinel station implementation so far in terms of the range of different content available for different users.
The SiteSentinel platform provides an online induction, test and administration interface. The system is designed to consistently deliver relevant, high-quality information using text, photos, video and illustrations. SiteSentinel provides an audit trail of site inductions for staff, visitors, and contractors.
It’s safe to say that almost every small business has been through the process of defining exactly what service or product it provides. In fact, most market savvy businesses will go through this process multiple times, to stay afloat and keep up with the pace of change. Questions asked are likely to include whether a business should…
Focus on a core service or product?
Broaden the offering and capture a bigger share of the market?
Specialise in one industry or have a general understanding of many?
Offer a one off service or something that needs an ongoing contract?
The answers to which are all critical for any business to know.
One thing we have learnt in almost 20 years of trading is that small companies must excel at something!
In our case, we are a digital agency. More specifically, we’ve refined that down to providing ‘eLearning and digital comms’ for the heavy industries and transportation sectors. Even more specifically, our specialist topic areas are non-technical skills, railway communications and site induction via our online platform SiteSentinel.
We’ve also learnt that it’s important to say what you don’t do! This builds credibility and helps clients frame your offering. In our case, we don’t do Public Relations; we don’t do Marketing Communications; and we certainly don’t do print campaigns…
…except for the fact that we’ve just done a print job! Our offering – digital comms and learning – is pretty well defined, so why have we dipped our toe in the print pond? The answer is simple: it made sense for the client.
The rail client wanted a set of cards designed and printed that workers could use to learn about non-technical skills. The project was required within an existing programme of work that we were involved in and we were well placed to deliver it. We used our knowledge of non-technical skills in the rail industry and combined that with our experience of creating and delivering eLearning programmes, to design the set of educational cards.
And now comes the critical part… we then brought in a partner company and leaned on their specialism – printing! In this case the excellent print management company Birch Print – who printed a beautiful set of client-ready cards.
So, what’s the moral of the story? Defining what you do, and don’t do, is key to attracting customers and making sales. However, sometimes a job might come along that you are well suited to – just with a little expert help. So it would seem that specialising, whilst remaining open to possible new opportunities through collaborating with trusted business partners, provides the best of both worlds.
